Privacy Policy

This Privacy Policy explains how UrsTruly ("we," "us," or "our") collects, uses, and shares information about you when you visit urstruly-website.vercel.app or any associated domain (the "Site").

Information We Collect

We collect information in the following ways:

• Information you provide. When you use our contact form, we collect your name, email address, and the contents of your message. When you make a purchase through our embedded store, you provide payment, shipping, and contact information to our payment processor (Shopify).
• Automatically collected information. When you visit the Site, we and our service providers may automatically collect certain information about your device and usage, including IP address, browser type, pages visited, time spent, and referral source. This is typically collected via cookies and similar technologies.
• Cookies and tracking. We use cookies and similar technologies to operate the Site, remember your preferences, measure performance, and (where applicable) deliver relevant marketing. You can control cookies through your browser settings.

How We Use Your Information

We use information about you to:

• Respond to inquiries submitted through the contact form
• Process and fulfill orders placed through our store
• Send order confirmations, shipping updates, and related communications
• Send marketing emails if you have opted in (you can unsubscribe at any time)
• Operate, maintain, and improve the Site
• Analyze how visitors use the Site to improve content and performance
• Comply with legal obligations and protect against fraud or abuse

Third-Party Services

We use trusted third-party services to operate the Site. These providers may process information on our behalf and have their own privacy practices:

• Shopify — payment processing and checkout for store purchases
• Printful — print-on-demand production and shipping; receives your name and shipping address to fulfill merchandise orders
• Vercel — website hosting and content delivery
• Google (Gmail SMTP) — delivery of contact form submissions
• Analytics providers — we may use Google Analytics, Plausible, or similar tools to understand site usage
• Marketing platforms — we may use Meta Pixel, email marketing tools, or similar services to support our marketing efforts

We do not sell your personal information.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, delete, or restrict its use. To exercise these rights, contact us using the information below.

If you are in the European Economic Area, United Kingdom, or California, you may have additional rights under applicable law (GDPR, UK GDPR, CCPA).

Data Retention

We retain personal information for as long as needed to provide our services, fulfill the purposes outlined in this Policy, or comply with legal obligations. Contact form submissions are retained for up to two years unless you request earlier deletion.

Security

We use reasonable measures to protect information we collect. No method of transmission or storage is 100% secure, but we work to maintain appropriate safeguards.

Children

The Site is not directed to children under 13, and we do not knowingly collect information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. We encourage you to review this Policy periodically.

Contact

Questions about this Privacy Policy or how we handle your information? Reach out through the contact page or email book@urstrulyc1.com.